quantum content blog

Okay, that’s not quite right. Lots of people are talking about this - content is king, there’s no there there, don’t make me think. The problem is they’re talking about it in big-picture terms with lots of handwaving and vague promises.

This being content.

There’s so much emphasis on having a pretty website, people tend not to consider very much the content inside that sparkly wrapper. Why do people actually go to a website? Very rarely is it to admire the new graphic design. They want to interact with the site’s content in one way or another. They want to read it, or buy from it, or play with it.

That’s why content matters. A lot. And how you organize it matters a lot. No matter what it is you’re selling or showing. Some people call it information architecture, some people call it common sense - but it’s not very common.

I’m going to share with you what I’ve learned about organizing information so that people can interact with it happily. I’m going to use real world examples and point out both the best practices and the worst. There are lots of sites keeping up with what’s new in web design. I’ll be talking about content design.

I’m a writer and consultant specializing in information architecture and interactive information design. My business website has more information about my background. I started this blog to collect and share what I’ve learned about organizing and using interactive information in all forms - websites, video games, cd-roms - basically anything you can poke and get a response from. Everything has to start somewhere.